Estimating Sales XYZ Corporation

Month #

% of mkt

x # firms

Total

1

1.00%

300,000

3,000

Total Market (qty of prospects)

3,000,000

2

0.90%

300,000

2,700

Percentage of firms in our target group

10.0%

3

0.81%

300,000

2,430

Target Market (qty. of high probability customers)

300,000

4

0.73%

300,000

2,187

5

0.66%

300,000

1,968

6

0.59%

300,000

1,771

Est. market penetration rate of untapped potential.

10.00%

7

0.53%

300,000

1,594

% of total firms expected to eventually try the product.

10.0%

8

0.48%

300,000

1,435

Estimated total time period t (months)

12

9

0.43%

300,000

1,291

Target Market - qty of firms

300,000

10

0.39%

300,000

1,162

11

0.35%

300,000

1,046

12

0.31%

300,000

941

Total new accounts

21,527