Predicting future sales is no easy task. Guesswork makes
this a much simpler task, but if you want to be close to the mark, you have some serious
work to do.
Preparing sales projects presents many challenges and requires consideration of numerous
factors that enter into the equation. Your chances of being right if you don't
consider the right variables get even worse when you add "blind assumptions" and
"hunches" to the equation.
Without considering your "true" market size, growth rate, market
penetration rate, and trial rate, chances are your projections will vary significantly
with your actual results and this can have costly consequences to the bottom line.
Why would you take such a risk?
Business owners and executives often don't hit the mark on their sales projections.
Moreover, when results fall short, people justify shortfalls with "excuses" but
cannot back up their figures with quantitative rationale.
The Solution: MIRA Consulting has developed a powerful sales projection
model that uses variables that make sense. Once we have gathered information about
the total market size, target market size, market growth rate, and determine probabilities
of new customers, we can calculate sales estimates.
Obviously, the outcome also depends on your marketing
and advertising campaigns.
marketing dollars translates into sales. If you want to prepare a "predictable"
set of sales projections, then the key is to use a our mathematical model. Click here to see example. |
