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MIRA Consulting
909-389-7047
1365 Crafton, Ste. 1062
Mentone, CA 92359
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Market research is the backbone of knowing how and where to sell
your products and services. We all have an idea or concept of how our products or
services should provide benefits others and why people buy them. However, this is a
self-concept. The world may not necessarily value things as you do. That is why you need
to conduct market research -- to find out what consumers really want.
When MIRA Consulting conducts market research, we find out what customers really value and
are able to back this up with factual information -- the reasons that motivate a customer
to buy.
MIRA Consulting will help you with your market research effort. Among other things,
we will help identify the most profitable market segments and target markets in which you
will best introduce, position, sell your mix of product or services.
Key Benefits
- Hit the right target market(s)
- Verify marketing assumptions
- Effective marketing dollars
- Develop market niche
- Increase sales
- Extensions of product line
Capabilities
- Global and Domestic Markets
- We developing marketing plans from which you can effectively manage
your marketing and promotional programs. See
Marketing Management.
- Market Intelligence
- We find out what you need to develop market niche, manage your
brands, determine where the market is going, and provide actionable solutions to your
marketing problem. See Market Intelligence.
- Target Markets
- Using our marketing analysis programs and project models, we develop
the most suitable target market for your products and services.
- Market Size
- Based on your target market(s), we will determine the size of that
market, including demographic data and more.
- Prospects and Sales Leads
- Based on your target markets, we will develop a comprehensive list of
sales leads on your behalf.
- Focus Groups
- Know your customer's needs and wants. A focus group is very a
effective way of getting in touch with your target customers. We do the background
work, we develop the program, schedule the meeting rooms, put on the presentation, do the
video taping, analyze the results, and help our clients learn the truth about how
customers perceive our client's products, services, brand image, and more.
- Surveys
- We do the background work, design surveys, handle the distribution,
code the data, reporting the findings, and analyze the results.
- Sales Projections and Forecasts
- Based on the data we collect, we develop a structured and detailed
set of sales projections. Such projections are based on market size, market
penetration rate, acceptance rate, and general marketability of your products and
services. See more on sales forecasting.
- Sales Planning
- We work with our clients to develop a sales activity program that
works.
- Promotional Plans
- We help our clients set up specific marketing activities and
programs.
- Advertising Plans
- We develop advertising plans including expected return on advertising
dollars, media placements, special programming, and more. Let MIRA help you set up
your detailed advertising calendar.
- Product Life Cycle Management
- Manage your product line with punch. We utilize
state-of-the-art product life cycle management techniques.
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