| MARKET
INTELLIGENCE TURNS KNOWLEDGE INTO POWER! This is Information
Technology. involving a process and a product. The process is a systematic
gathering of data, analysis, evaluation, and proposed actions. The product is
actionable information. With it, we make better decisions and develop effective,
sustainable business and marketing strategy. MIRA helps you develop, improve, and protect
your short- and long-term competitive advantage(s). Who Needs
Market Intelligence?
Every business needs market intelligence and competitive intelligence. Few devote
sufficient time and resources to it. Fewer do it well. However, today's level of increased
competition warrants it. MIRA specializes in knowing where to find the information you
need to succeed. We systematically collect it, sort through it, analyze it, and report
"actionable knowledge" about the market, customers, and competitors. Who Needs
Market Intelligence?
Every business needs market intelligence and competitive intelligence. Few devote
sufficient time and resources to it. Fewer do it well. However, today's level of increased
competition warrants it. MIRA specializes in knowing where to find the information you
need to succeed. We systematically collect it, sort through it, analyze it, and report
"actionable knowledge" about the market, customers, and competitors.
| MONSANTO: Nutrasweet CEO, Robert E. Flynn estimated that his
intelligence unit was "worth at least $50 million in sales gained or revenues not
lost." How much is 20% of sales worth to you? A million? More? Competitive
intelligence reduces your competitor's element of surprise while giving you the
information you need to make more "good" decisions and fewer bad ones. Japanese
companies consider this to be a necessary cost of doing business. |
You really have only three choices: (1) Don't change a thing. Sink your
efforts and money into strategies based on old information, hunches, or assumptions. You
could (2) Assign the task to your staff, invest time and resources, and take your chances;
or (3) Call MIRA – Use the experts to position yourself ahead of your competitors and
industry rivals.
Why use MIRA Consulting?
MIRA" is an acronym we developed for Market Intelligence Research Associates.
We provide specialized services aimed at Why use MIRA Consulting?
MIRA" is an acronym we developed for Market Intelligence Research Associates.
We provide specialized services aimed at Market
Intelligence and Competitive
Intelligence services. What are the benefits? You obtain knowledge
from which you make informed decisions. We meet your needs by providing you with valuable
information about customers, competitors, market intelligence, and insights necessary to
prosper and succeed in today's competitive business climate. MIRA will work with
you to develop Market Intelligence industry profile(s) and help keep you
current. We will give you the tools, do the legwork, and compile the information you need.
Together, we will create a predictable picture of the future, create a plan, and take
steps to get ahead of the game.
MIRA Specializes in Market Intelligence
No one can do it all. No one an expert in all fields. MIRA specializes in providing the
market intelligence you need. In today's business climate, we must be lean and operate
with a lean staff. Who on your staff has the adequate time, skills, or expertise to run
your market intelligence efforts? MIRA will do it for you and do it better. |
