|
Focus Groups offer many benefits to a market research effort. It
can reveal a great deal about customer preferences, product suitability, and market
potential. This type of research can be an excellent source of valuable marketing
information -- providing it is done right. That's why you want MIRA Consulting
involved in your Focus Group and overall market research efforts.
The key to holding a Focus Group is developing research goals, good planning, a good
facilitator/moderator, having the right kind of facilities, and other considerations.
Focus Groups also have a potential for being misused, abused, worse --
results that are misinterpreted can pose costly results. MIRA Consulting strives to
ensure that these situations do not enter into the research process.
MIRA Consulting offers focus groups and will be happy to discuss your
needs in this area. We offer an objective viewpoint and will take steps to determine
if a focus group is appropriate for your needs. Ultimately, the structure of your
Focus Group is determined upon your objectives.
Our Focus Group capabilities include conducting preliminary research,
clarifying research goals, developing a solid Focus Group program, selection of attendees,
facilitating, videotaping, analyzing, and reporting.
Key Benefits
- Determine customer preferences
- Focus group facilitation
- Effective focus group programming/results
- Attendee selection
- Effective brand management
- Stronger market penetration
- Increased probability of hitting sales targets
Return to Marketing
Management
Contact MIRA Consulting / Service Request Form
| 
