|
Concerning your competition, you have a number of options:
- Completely ignore your competitors (unlikely)
- Discover your competitors (when its too late) by seeing
your sales fall and market share dwindle (common)
- Learn about your competitors in terms how many, who they are, what are the
capabilities and strengths, and the direction
they are going (get smart)
Prevent loss of market share! We recommend asking these
questions:
- What do you
KNOW about your competitors?
- What do
you ASSUME TO KNOW about your competitors?
- What do
you WISH YOU KNEW about your competition?
- What can your competitors do to hurt your business?
MIRA Consulting
is highly experienced in conducting competitor profiles and can help you
in this area as well. Why tie
up your employee resources by having your own staff conduct information searches
if they are not skilled in this area? You wouldn't
fill a key position in your company with someone lacking the right skills, would you?
So why have an employee conduct research they're not qualified to do?
They may not have the resources necessary to complete the search.
More importantly,
people unskilled in competitive research and analysis lack the experience and
skill. They often miss the "subtle messages" that come from
structured research.
When a systematic research approach is combined with experience, and knowledge,
new insight can be developed and this becomes the basis for better decisions.
As an executive, you are responsible for your company.
To remain competitive, YOU need the strength of and support of those who can
effectively research the competition
and deliver you the RIGHT KIND of information.
A strong understanding of your competitors means that you stand a greater chance
of differentiating yourself in the marketplace. Why make assumptions
when you can have the facts? What is the cost of being wrong?
When you
build your competitor database, you develop more effective strategies because
will you be working from facts and not assumptions.
MIRA Consulting helps executives learn more about competitor's capabilities, strengths,
weaknesses, market share, customer base, and customer satisfaction rating.
Not only does this information help support
and improve your strategic intelligence effort, but it also helps you define
a stronger, more profitable market niche.
It pays
to have MIRA Consulting on your team. We will help you succeed in business by profiling your
competition and arm you with competitive weapons.
Call today for rates and availability.
It pays
to have MIRA Consulting help you succeed in business by profiling your
competition. Call today for rates and availability. Process
-
Client interview - pre proposal
-
Develop and submit proposal and project plan
-
Client interview - project kickoff
-
Prepare research design
-
Identify list of assumptions
-
Conduct competitor background study
-
Collect data and process
-
Report on results and findings
-
Develop conclusions and recommendations
-
Submit final report
Contact MIRA Consulting / Service
Request Form
| 
