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MIRA Consulting
909-389-7047
1365 Crafton, Ste. 1062
Mentone, CA 92359
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Competitor Profiles
Concerning your competitors, you have some choices:
(1) Completely ignore them; (2) Discover them by accitend after they ran you over, stole
your customers, and passed you by; (3) Make a decision to learn about your competitors in
terms how many, who they are, what are the capablilities and strengths, and the direction
they are going.
- What do you KNOW about your competitors?
- What do you ASSUME TO KNOW about your competitors?
- What do you WISH YOU KNEW about your competition?
- What CAN YOUR competitors doing that can hurt your business?
MIRA Consulting is highly experienced in conducting competitor profiles and can help you
in this area as well. Why tie up your resources by having your own staff conduct
information searches if they are not skilled in this area? You wouldn't hire someone to
fill a position they were not skilled to execute a task, would you? So why have an
employee conduct research they're not qualified to do? They may not have the resources
necessary to complete the search.
More importantly, people often miss the "subtle message" that comes from
research. When a systematic researcg approach is combined with experience, and knowledge,
new insight can be developed and this becomes the basis for better decisions.
Mr. Executive, YOU need someone with strong skills abilities to research the competition
and assemble the RIGHT KIND of information. Once you have a good understanding of
our competitors, you stand a greater chance of differentiating yourself in the
marketplace. Why make assumptions when you can have the facts? What is the cost of being
wrong?
When you build your competitor database, you develop more effective strategies because
will you be working from facts and not assumptions.
MIRA Consulting can help you learn more about your competitor's capabilities, strengths,
weaknesses, market share, customer base, and customer satisfaction rating. Not only does
this information help support and improve your strategic intelligence effort, but it also
helps you define a stronger, more profitable market niche.
It pays to have MIRA Consulting help you succeed in business by profiling your
competition. Call today for rates and availability.
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